Whether you’re new to event organising and promoting, or looking to enhance your skills, we’ve put together some advice to ensure you make the best impression on prospective attendees. Take a look at these great tips…
Give yourself plenty of time to advertise
Don’t leave your advertising any later than two weeks before your event but remember, it probably isn’t a good idea to start advertising 10 months before either. People will forget and it’ll cost you more money than needed.
Be smart with advertising
Be original with your designs to make your flyers, banners or posters stand out. Research different ways of marketing that will capture your market audience such as offering early bird ticketing options, or having a social media ambassador who can help to create a buzz about your event. Using social media offers a way of going public and getting interaction with people who will want to attend and their wider circles.
Our top tip – don’t put all your eggs in one basket. Use different forms of advertising to be in with a chance of marketing success.
Ideas could include:
- Social media – Facebook, Twitter, SnapChat and YouTube are great platforms for advertising on – remember to do this before, during and after the event!
- Flyers in shops
- Hand out flyers or post them through letterboxes (but check the legalities of flyer distribution in the UK and in the US first)
- An advert on the local radio
- Sponsor a competition offer tickets to your event as a prize
Make sure you tell people all the details…
… but not too much.
Letting people know the relevant details about your event, such as start and finish time and location is obviously vital, but leaving something to attendees’ imagination can be a good idea too. An ‘undisclosed’ special guest, or prize draw, hinted at in your marketing material can pique the interest and get people talking about who or what it could be. Just make sure your guest or prize is worth the wait!
Make sure everyone who is involved with the event is organised and knows what they are doing
This is the mantra – communicate, communicate, communicate
Without communication, your event is lost down a dark hole, never to be seen again. If people don’t know what they are supposed to be doing and when, your event could end up more chaotic than it needs to be.
It’s not just a timetable of the events and so on that you need to communicate, though. Ensure that your staff and/or event volunteers understand the reasoning and the branding of the event – this will help them understand why they’re doing what they’re doing and ensures your volunteers know your end game.
Finally, take a deep breath and let your event fly. By following the tips above, we’re sure it will be a great success!