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A How to Guide to Getting Yourself Started at Trade Shows

April 18, 2017

One of the biggest aims of any business is to grow and bring in more customers. In order to do this, you are going to need to try and promote yourself as best you can. For some businesses, a great way to really get their name out there is to attend a trade show.

Trade shows allow you to showcase your product or service to potential customers and collaborators. Not only this, but they get your name out there, and brand recognition is a great way to increase your sales.

That said, if you are new to trade shows then you may find the process somewhat daunting. That is where we are here to help. We have put together some of the top tips for those companies that are looking to break into the world of trade shows.

Know which show is right for you

There is absolutely no point in attending a trade show that isn’t going to give you the results that you need. This means that the very first part of the process is to research into the different trade shows out there and weigh up whether they are the right one. You should see what other companies are going to be there, and perhaps how popular they are too.

Have a budget in mind

When you are a small business, or a start-up, chances are that money will be tight. This means that every single pound you spend will need to be an investment. Sit down and work out how much you can spend on this particular trade show. This should include attendance fees, travel, any hotel stays and of course all the materials that you are going to need too.

Buy a good quality stand

One of the most useful things that you will need at your trade show is a good quality stand. The stand will be your own focal point, and will be the place that your potential customers will come to. There are a variety of different stands out there to choose from, and what you decide on will really depend on what you need.

Some are large and ornate, but some are easy to transport and put up. A great example of an easy to use and low cost option is something like this. However, if you want to invest a little more money there are larger and more eye catching options that you can choose.

Have a good plan

Planning may not be the most exciting thing to do in the world, but when attending a trade show it is vital. Arrive nice and early so that you have plenty of time to set up and get yourself prepared. Also know that you are taking the right staff with you, ones that will be able to engage with the people who approach the stand.

Try and pre book some visitors

One of the main aims when it comes to any trade show is getting as many people as possible interested in what you have to offer. A great way to do this is with a ticketing platform just like Bookitbee, set your stand up as an event in itself and pre book yourself prospects and clients to come and stop by, all before you have set off for the show itself.

Tell us about your event

We love to hear about your events, tell us what you are planning and our team (who work with thousands of events) will come back with tips and advice to help out.

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